What Do You Want to be Known For?

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If you could be truly excellent at only one thing, what would it be?

That’s a pretty intense question.

For all you Parks & Rec fans…”Am I right, Justin?”

In the sea of books that sits on our coffee table, I picked Essentialism, one I’ve been wanting to get to for a while. For me, in a time of big ideas, big moves, big decisions and big excitement in our life and business, it’s now more important than ever for me to stick to my guns. I like to help where I’m needed. I love to be part of all movements and ideas that support and encourage people to maximize their efforts and lives. I have a tendency to say YES! because I really do want to be part of all the rad things going on in this crazy creative entrepreneur world!

But guess what? If I say YES! to everything that comes my way, I’m letting other people’s agendas set the course and game plan for my time. If I say YES! to all that’s around me, I have to say NO! to the ideas and passions within me. Not sure about you, but I want to get those ideas and passions out in the world! I want to give them room to breathe, grow and manifest into the greatness I know there’s potential for them to be! And, in order for that to happen, I need to cut through all the noise and figure out what’s essential to me. What’s essential to our business. What’s essential in our life?

In this busy season of holiday parties, consumerism and high-demands, it’s easy to feel overwhelmed because you are also trying to make your dreams come true, and that takes time and effort and strategy. We encourage you to take some time to focus on these things, so you don’t get sucked up into the abyss…

What do you want to be known for?
What are you deeply passionate about?
What are your strengths and how do you enjoy using them?
What do you stand for?

Answer those questions. Prioritize all tasks that help you live a life and run a business that clearly represent who you are and what you’re working to achieve! Say NO! to the rest.

“We aren’t looking for a plethora of good things to do. We are looking for the one where we can make our absolutely highest point of contribution.” – Greg McKeown

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