Why You Won’t See Flat Lays in Our Instagram Gallery


You won’t see many flat lays in our Instagram gallery.

A couple things to note before we get into this:

  1. In case you’re not familiar with the term flat lay, it’s this…styled photo of items. This could be: things on your desk, coffee + food, flowers, makeup, books, clothing, anything really! I’m sure you’ve seen them! They are typically clean, minimal + beautiful. An aerial view from above of a styled group of items.
  2. I do not dislike flat lays (I actually think they are very pretty!) or the incredibly talented creative entrepreneurs I know (and don’t know) who curate, photograph and post them on their Instagram accounts. It’s just something I don’t do. It’s not how I think or dream or create.
And that’s okay.

In fact, it’s more than okay.

Think of that old saying…

“If So-and-So jumped off a bridge, would you?!” And we’re all like, “Duh! Of course not!”

But then we translate that to…

“If So-and-So (who happens to have 77K followers on Instagram) posts flat lays, does that mean you should to?!” And we’re all like, “Hmm. Not sure. Maybe?”

The answer is…

  • If you want to!
  • If it works for you!
  • If it works for your audience!
  • If it’s worth your time + efforts!
  • If it will get you where you want to go!

Once in a blue moon, you’ll see something sort of like a flat lay in our Instagram gallery. But, overall, it’s not who we are or how we think, so we pour our energy elsewhere.

Now, this might seem suuuuuuper trivial. Like, who cares if we post a certain type of image on Instagram. But, it brings up such a vital topic, one we chat about regularly with our coaching clients

Just because So-and-So uses/writes/shoots/edits/says/acts/dresses/does anything a certain way (and it’s working really well for them), that doesn’t mean it’ll work well for you, or is you, for that matter. “It’s less about the actual thing they’re doing that’s bringing success and more about how they’re tapping into their true, authentic self + brand…that’s what’s working for them.”

This online world of comparison is getting out of hand. I see so many creatives trying so hard to be someone they’re not. And, I get it! It’s rough seeing her succeed when you’re trying hard and nothing is happening the way you want it to. But, I think that’s the problem…

Sometimes, we try too hard. We need to slough off the excess. The facade. The characteristics + decisions we’ve adopted + made because they worked for someone else. We need to say, “Forget flat lays! (And everything they represent in this example!)”

Ditch the extras so you can get back to the core of your business. Get back to your talents. Your creative genius zone. Not hers.

Here are 3 questions you can ask yourself to get back to (or, get to for the first time ever!) that space that is your very own, so you can make darn well sure that everything you’re putting out in the world (social media posts, emails, images, etc.) feels like and lines up with who you are + the essence of YOUR brand.

1. What are your strengths and are you making the most of them?
2. What do your clients + friends love about you?
3. What makes you different from others in your industry?

These are just 3 of the 16 questions we prompt you to work through in the first of four sections of our Brandmap. There are 4 key steps to creating a stand-out (and true to you!) brand in this noisy world and being authentic (and ditching flat lays, if you want!) is the first piece of the puzzle. Want access to all 16 questions so you can get going on your stand-out brand right now?! Click the link below…

As you begin to gain confidence in your brand, you’ll find what works best for you. From there, you’ll create a masterpiece. A beautiful, successful business. A beautiful, honest life.

Leave a Comment

  1. Kayla Illies

    Thanks for writing this Becky!!! I’ve been struggling with this the past few months since it became a “thing” to do. I ABSOLUTELY LOVE how they look, but for me to take hours out of my week and to spend extra money on items just to create them, I don’t think it’s right for me. Nor do I have the skills to style multiple ones per week. So thank you for writing this and letting us know it’s ok to NOT post them or do them! 😀 You guys are amazing! Always!

  2. Rachel Jalanivich

    Haha I definitely don’t do them, but it’s mostly because when I try, they don’t look amazing! 😉

  3. Becky Morquecho

    So glad this is helpful, Kayla! It’s so easy to feel the pressure to do it ALL! But it’s also so refreshing and relieving to give ourselves permission to stick to what works best for us!! Keep up all the great work you’re doing!

  4. Becky Morquecho

    Ha ha! I get that, too! 😉

  5. Irina Ovchinnikov

    I was also thinking about flat lays…nah… sometimes….. Great article! I enjoyed the reading.

  6. Becky Morquecho

    Thanks, Irina! I say do what works best for you and your brand!

  7. Katelyn McCullough

    I know all too well about trying to repost something that has worked for someone else and it not work as well. If you didn’t post it originally or were part of the project, then you don’t have the same connection. So thank you for reinforcing us all to be our brands and not anyone else’s. xo

  8. Angela Coco

    I always look forward to your blog posts (even if I forget to comment haha), they’re filled with so much encouragement and inspiration. Love it!

  9. Becky Morquecho

    Thanks for reading, Katelyn! YES! Keep being true to you + your brand!! xo

  10. Becky Morquecho

    Aww, thank you Angela! That means so much! <3

  11. Alexis

    Enjoyed reading this post and could definitely relate going through a “maybe I should do flat lays…” but totally knew it wasn’t my thing.

  12. Becky Morquecho

    Way to stay true to yourself, Alexis!