1. Tracking Pixel 101
If you haven’t already, one of the first things you’ll want to do is set up your Facebook Tracking Pixel on your site!
Don’t know what a tracking pixel is? That’s okay! Just watch the quick video about what it is and why it’s important for you to have one!
2. Where is My Tracking Pixel Code?
Check out the video below to learn where you can find your individual tracking pixel’s code, and where you need to put it!
3. Using the Facebook Pixel Helper
There’s nothing worse than setting up something like a tracking pixel, only to find out weeks or months later, it was never working! In this video, we’ll show you how to find and use the Facebook Pixel Helper to make sure that your pixels are working correctly!
Here’s the link where you can learn more about the Facebook Pixel Helper:
https://developers.facebook.com/docs/facebook-pixel/pixel-helper