There was a chunk of time where I was beating myself up over this question about business vs. personal Instagram accounts…
“Should I have a business account AND a personal account on Instagram?” OR… “Should I just have one account and combine business with personal stuff?”
I felt like there had to be one right answer. Please tell me I’m not the only one who’s spent too many hours thinking about this!!!?
But, after finally listening to my own advice, what we encourage our clients to do (MAKE FAST DECISIONS!), I realized, just like in so many areas of business…
There isn’t only one right answer. The right answer for us and our business is dependent on our purpose. Our objectives. What we want our brand to reflect and attract. What our strengths are. Who we are.
This works really well. For us. But just because it works well for us (in this season of our life), doesn’t mean it’s the right answer for you (in this season of your life)! Part of being a successful entrepreneur is being confident in your wants and needs. Rather than doing something just because you see someone else doing it, take a step back and look at the purpose behind a decision and why or why not something makes sense for you.
That said, I wanted to give you some tips on figuring out the great business vs. personal Instagram accounts debate and what the best Instagram account scenario is for you and your business + life!
Take a look and let us know in the comments below what you decided!
Reasons I considered having one Instagram account (mixing business + personal):
- I wanted our Idealust audience to see and experience the real us. (FIX: We pulled back the curtain with our Idealust account posts and now get super real, super often.)
- I wanted to be vulnerable about what it’s like to be an entrepreneur, not just things in our personal life. (FIX: See above fix!)
- At the time, you couldn’t easily manage and quickly switch back and forth from one Instagram account to another. Thanks for fixing this, Instagram peeps! (FIX: Instagram updated this!)
Reasons I kept my personal account and therefore have two Instagram accounts (one for business + one personal):
- I have a personal blog (about infertility, adoption + how Jesus is working on me) and the content I post on my personal Instagram account is relevant to that blog.
- I know once we get our babe home from China, I’m going to want to post A LOT of personal/family/kid photos. Too many for our Idealust account 😉
- I am a photographer and love taking pictures. I’m always shooting, wherever we go. It’s not stressful or hard for me to come up with images to post. If it were, I probably wouldn’t have two accounts.
- I enjoy coming up with copy for our Idealust posts. We know exactly what our brand is all about and all have categories that sum that up and show the world who we are. Again, it’s not difficult to come up with content. Having two accounts doesn’t stress me out.
- Our Idealust account represents our brand and us, so some posts have more business value for our audience and some are more personal. But, I wanted a place where I could just be me whenever/however I wanted without it distracting from our purpose with Idealust.
- Side note: Jesse no longer uses his personal Instagram account because he wasn’t posting consistently. Also, I manage social media (and enjoy doing it!) for our business, so he doesn’t need to do it, too.
Reasons to consider sticking to one Instagram account (a mix of business + personal):
- You have two accounts and are having a hard time keeping up with one/both of them.
- You have a plan (relevant to your brand) for how to incorporate your personal life into your business account. (This is SO IMPORTANT! Your audience wants to see YOU!)
- You want to simplify your life and/or social media systems/strategies.
- You don’t enjoy spending time on Instagram but know it’s vital for your business.
- Your personal life is super relevant to your business…like you’re a photographer for adventurous families AND you have kids and take them on lots of adventures.
Reasons to consider having two Instagram accounts (one for business + one personal):
- You are good at creating images and copy for Instagram.
- Your business name is not your real life name! For example, our business name is Idealust, not Becky + Jesse.
- You just can’t help yourself and you post a lot of the same types of photos of your baby, puppy, cats, ____________, that are not relevant to your business.
- You want to keep your home life private and therefore your personal Instagram account private. If you’re using Instagram for business, you should make your business account public.
If you decide to have one account (that consolidates business + personal), and you are using Instagram as a tool for your business, you should:
- Post consistently (at least a couple times a week).
- Come up with 4-5 all-encompassing categories that best represent your brand so you can easily post valuable content for your audience.
- Maximize your opportunities with this platform (and video!) by using Instagram Stories!!!
- Be vulnerable (without being a downer)! Show your real life! Everyone loves babies + puppies! You just don’t want your whole gallery to be babies + puppies! Unless, of course, you’re a baby or puppy photographer 😉
- Tie in the content of your more personal posts so that they’re relevant to your brand and your audience.
We’d love to hear if you have other reasons for sticking with one account or having two or more! Let us know in the comments below!